"Slap!"
At 3 AM, you secretly click on a website to binge-watch a drama, when your headphones suddenly blast—
"I'm Brother Zha Zha Hui! Come chop me if you're my bro!!"
The whole family wakes up, dogs bark and cats jump, your wife opens her phone to record with a cold stare: "Continue? Don't you love playing Tanwan Blue Moon?"
—This scene was the catalyst for Chrome's "Mute Nuclear War" in 2018.
How chaotic was the web landscape of 2017?
News sites auto-played "infertility treatment" rap loops upon clicking;
Novel sites popped up with "coconut borderline dances";
Even government official websites hid manic screams of mobile game ads…
This wasn't browsing the web; it was crashing into the Bluetooth speaker array of square-dancing aunties!
When Google engineers pulled up the data, their hands were trembling:
Globally, 72% of users closed webpages due to auto-playing ads, and ad blocker installations surged by 240%—even Google's own ads were riddled with holes from friendly fire!
Capitalists were reveling while users were collapsing.
When sound wave pollution broke the threshold of tolerance, a "self-defense counterattack" for the ears quietly launched…
In April 2018, Chrome 66 suddenly dropped the "Iron Mute Law":
All videos with sound are prohibited from auto-playing!
—Unless the user personally "signs and seals the contract."
Advertisers instantly exploded: "My brainwashing superpower is ruined?!"
But what truly triggered an industry earthquake was the "precise double standard" of the exemption mechanism:
Chrome secretly scores every website (MEI algorithm):
User watches video on this site for >7 seconds?
Video frame >200×140 pixels?
Playback not muted?
→ Those who meet the standards happily receive the "Old Driver Certification," with unimpeded autoplay!
(Enter chrome://media-engagement to check your credit score; Bilibili users generally score 90+)
"Porcelain-Touching" Interaction: One touch/click by the user triggers "contract established";
"Bestowing the Imperial Consort Title": Website installed as PWA or dragged to mobile desktop;
"Family Privilege": Top-level pages give the green light to iframe child windows.
The naked truth:
Chrome's gun barrel only targets rogue ads; your Bilibili and Tencent Video already have immunity medals!
In the first month of policy implementation, friendly fire tragedies bloomed everywhere:
The web game "Legend" loaded to complete silence; a middle-aged man slapped his speakers hard: "Are my headphones broken?"
Online math classes taught like mutes; elementary students cried: "The teacher thinks I'm pretending to be deaf to skip class!"
Tactic 1️⃣: Playing Deaf and Dumb Stealth Technique
<video autoplay muted> <!-- Pretend to be mute first --> <source src="DragonSlayerBlade.mp4"> </video> <button onclick="video.muted=false">Click me! One strike for legendary loot</button>
Essence: Muted playback tricks the system, inducing users to "accidentally open their voice."
Tactic 2️⃣: Porcelain-Touching Induction
// Bury an "invisible contract" in the page
document.addEventListener('click', () => {
coconut_ad.play(); // Finger touch signs the "ear-selling contract"
}, { once: true });Insidiousness level: The moment the user swipes the screen, the ad immediately "resurrects"!
Tactic 3️⃣: PWA Imperial Robe
"Begging you for a title!"
—Guide users to drag the website to their mobile desktop, and the autoplay seal is immediately lifted!
The essence of this mute revolution is a reshuffling of internet power structures:
Users reclaim ear control: Late-night browsing no longer triggers heart attacks from ads;
Good money drives out bad: Quality platforms rely on MEI credit scores for unimpeded access, while rogue ads are completely annihilated;
Tech hegemony revealed: Chrome implements "traffic allocation" in the name of "user experience."
When advertisers turned webpages into marketplaces, they should have anticipated—
users would sooner or later pull the "mute" trigger.
The irony of this uprising:
The one raising the gun is Google, but the bullets are the anger users already chambered.
(This article's materials are taken from Chrome engineers' hair and the blood-and-tears history of global netizens' social deaths)
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